Over a third of legal consumers start their search for a lawyer online, so it’s essential to invest in SEO marketing strategies that help you reach and serve the target audience that matters most. Whether you’re a new law firm or looking to expand your practice, a well-planned and executed attorney seo strategy will help you stand out among your competition.
How is Your Current Law Firm Website SEO Performing?
It is important to regularly measure the results of your law firm seo marketing efforts so you can optimize your strategy and continue to see growth. The key indicators you should be focusing on include case leads, contact numbers, and conversions.
Standing Out in the Courtroom and Online: The Power of Law Firm SEO Marketing
When a potential client searches for a lawyer online, they often use keywords that start with questions like “how to.” These are great opportunities to provide answers that educate or inform your website visitors about your area of practice.
Create Quality Content
Creating quality content on your law firm’s website is an effective and cost-efficient way to drive website traffic and increase the number of potential clients that contact your law firm. It’s also a great way to nurture those interested in your legal services.
Optimize Your Web Pages
The content on your website should be organized in a way that is easy for Google to read and digest. This is especially true for blog posts, practice area pages, and other pages that have rich content.