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Link Building

Link Building is one of the most important aspects of SEO. It’s what makes a page “authoritative” and what helps Google to understand that it is a good resource in a specific area. It’s also an essential part of attracting traffic and qualified leads. Read more

If you look at the list of top websites on Google, you’ll see that they all have a significant amount of links. In fact, a study by Backlinko confirmed that there is a direct correlation between the number of referring domains and search engine rankings.

Link Building 101: Understanding the Basics and Benefits

While there are many different methods for getting quality links, some of the most effective tactics include analyzing your competitors’ websites and their relationship opportunities, identifying high-quality content that is likely to be linked to, and leveraging tools like LinkResearchTools to help find those opportunities quickly. We highly recommend avoiding low-quality link building techniques such as spamming forums, buying links on directories, and other questionable tactics.

Aside from ensuring that you only build links on high-quality sites, it’s also important to consider how a website is structured. Specifically, if a site is built around links, where are those links located on the page? Links stashed away in footers or sidebars aren’t worth as much as those smack in the middle of the body content.

Finally, it’s also important to consider whether a website or page has been penalized by Google in the past. This is a major consideration because a penalty will not only affect your current ranking, but could also hurt you long-term, even after recovering from the penalty.

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